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Inspired by the diverse Australian climate and outdoor lifestyle, each CPR product is formulated with natural botanicals to achieve the perfect balance of protein, moisture, vitamins and minerals that bring your hair to life


Founded in 1963, CPR is an Australian owned and family operated haircare manufacturing company. We create products inspired by the diverse Australian climate & outdoor lifestyle.


CPR products are formulated with the perfect balance of natural, botanically sourced proteins, moisture, vitamins and minerals to bring your hair to life.


Trusted in Haircare For over 55 years, Vitafive is recognised by the Australian Government for its leading haircare research with several world first industry innovations:

The first daily leave-in hair moisturiser, Hair Booster Creme
311 Patented No-Rinse Perming Technology
Advanced 5-Way Protection©, designed to protect hair against heat, solar, humidity, chlorine and salt water damage
Botanically enriched CPR Cosmetic Colour; hair feels like it has just had a conditioning treatment

CPR products do not contain any harmful sulphates or parabens & are never tested on animals.